Print continues to be the most powerful way to reach, engage, and build the trust of your target audience.
Walmart
Reach! Health & wellness newsletter
To increase health care benefit awareness, the team and I presented Walmart with advantages and disadvantages of print vs. digital. We decided to “reach” employees and their families conveniently where they are — at home, and in their mailboxes.
PROCESS: Along with brainstorming names to create the “Reach!” masthead, I developed the full look and feel of this 8-page quarterly newsletter. Using a gentle balance of illustration and photography, I expanded upon Walmart’s corporate brand guidelines. QR codes are incorporated throughout to further engage the audience.
RESULTS: 87,000 mailed per issue
“Amy brought life, movement and excitement to every article. Her understanding of not only the content but the spirit of each article and how it needs to be relevant to the reader is evident. Her meticulous attention to detail is fantastic — every embellishment meaningfully supports a key message.”
BONUS: An online flipbook integrated video, animated gifs, and hyperlinks.
Bank of America
Open enrollment welcome guide
This 8 page open enrollment guide was due for a fresh look.
Process: I took the standard Aetna brand guidelines and stretched them as far as I could utilizing a heart art pattern, photography, illustrations, and fresh color palette. This design was so well received, it was picked up as a template for additional guides.
Results: 6 versions | 8,000 mailed
”I just received my Aetna Guide and it’s awesome! I love every bit about it — professional, sturdy, nice guide to have on hand — and overall, great presentation.”
Bonus: This guide was then turned into an online flipbook with full page-turn interface, ADA accessible PDF, and interactive TOC.
Print. Digital. Marketing. Branding.
Let’s get creative.