BRANDING

When the Barnes Group updated their brand guidelines, it was time to refresh their employee benefits materials.

PROCESS: I brainstormed names to create the “Next 360” logo in an effort to illustrate Barnes’ passion and drive to help employees pursue their best, healthiest self.

Next, I provided art direction to the web development team: updating color palettes, font usage, iconography, photography, banners, navigation rollovers, tiles, etc.

RESULTS: “Wow what an improvement, this is an instant upgrade! Much more modern and the updated icons are a great addition.”